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Consultants

We offer various learning experiences and challenging assignments to make sure you can get better and better at what you do. Do you also want to be part of our passionate team of marketing and sales professionals?

Become a 4P square consultant

 

Jobs

Part time (3/5) Campaign Manager

Our client needs a customer campaign manager untill end of 2013.

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Customer Communication Officer

Our client needs a hand- on communication specialist to implement customer care & retention mails.

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Data Steward

Data quality is key for our client.

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Clients

Experience our interim and/or consulting services and discover how inspiring it can be to work with passionate marketing and sales professionals.

 

Discover what we can do for you

 

Articles

Never waste a good crisis!

Stefan Van Rompaey
16 April 2013

In times of an economical crisis, many companies have the natural reflex to cut down investments in marketing and innovation in order to protect their profit. This strategy is seldom sustainable. To counter a crisis, the best defense is sometimes to attack and catch your competitors off-guard…

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Make a profit from your website

Lotte Van Deyck
29 March 2013

A company’ website should not just be ‘nice’; its main purpose is to be ‘useful’. And a website is of most use and the most profitable if it converts visitors into customers. Accessibility, user-friendliness, web browser compatibility and other issues can have a significant impact on your traffic and earnings.

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The power of storytelling

Stefan Van Rompaey
25 February 2013

Most marketing communication rarely connects with its target audience. Too often marketing communication is about how wonderful products are and what benefits they can bring to consumers and customers. Nothing wrong with that, but all brands do the same. So how can you communicate in a way that really touches people on an emotional level? Through storytelling!

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Cases

Public Relations demands structure

The focus of a modern PR plan therefore lies on the quality of the media and the relations and, to a lesser extent, on the quantity. The development of an annual PR plan, budget and clearly defined Key Performance Indicators (KPIs) is important for planned and therefore expected events. However, unexpected events, and possible consequences thereof, also have to be given consideration in the planning.

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