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Tim De Brucker
5 May 2017

4P square freelance consultant, Joelle Demiddeleer, wins a Golden Archer. Discover how she did it.

posted in Innovation
Tom Sweetlove
7 April 2017

This new item in the newsletter is entirely dedicated to a professional marketer working in an industry or domain which might not be close with your business.
We kick off with Simon Wullens, Marketing Manager for Lumière - Flemish Audiovisual company covering the Benelux. 

posted in Marketing
Sophie Mellen
30 March 2017

De UBA Trends Day has become a major reference in conferences about communication & media. It's a day full of inspiration and attended by more than 1400 professionals. Sophie Mellen, 4P square consultant was one of them. 3 speakers really caught her attention.

posted in Innovation
Grietje François
10 January 2017

4P square consultants ensure smooth transition in servicing client interests during the national pitch for a major automotive brand. The incumbent agency was challenged after many years of loyal services and faced fierce competition from very creative agencies. The challenge was to continue servicing the client optimally during the labor intensive pitching effort. Eventually the 4P square consultant also ensured transition to the new agency in a neutral and efficient manner.

posted in Marketing
Liselotte Veraghtert
9 December 2016

Marcus Orlovsky was definitely the most entertaining speaker of the second day of the Stima Congress. But as much as he made the entire auditorium laugh out loud, he got an even amount of awkward silences ...

posted in Innovation
Dries Vercruyssen
8 December 2016

Due to inefficient transport, companies are losing €160 billion on a yearly base - WEF Supply Chain Decarbonization Report

posted in Markets
Dries Vercruyssen
8 December 2016

There's no point in dealing with big data if you don't have a clue on how to deal with it, Professor Dr. Koen Pauwels explains.

posted in Marketing
Florence Englebert
8 December 2016

We were all caught by surprise when Start-up Food Tech Take Eat Easy announced in July of this year, the end of its activities. A sudden death after 4 years of exciting adventure and expansion. Where did it go wrong?

posted in Markets
Naomi Herssens
8 December 2016

Want to be a winner? Dominique Vercraeye can tell you exactly in which 10 key factors you should invest to become a successful, customer centric company in a digital and connected world.

Sophie Mellen
6 December 2016

“Big Data” will be very useful to companies - as it will help them gather all information that was hidden. But it will be the creativity of those who put it in place that will make the difference between “better of something that already exists” or “something else”. Creativity is not about thinking differently. We just need to think more...

posted in Marketing

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UEFA Champion League Live Stream

Barcelona vs Juventus Live

Tuesday, September 12, 2017
Start Time: 02:45 PM ET

Watch at- https://bit.ly/2wXO8oj

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