A company interested in arming itself for the future has probably already considered the integration of social media. But then the big question is: to what extent can social media, such as Facebook and Twitter, contribute to the realisation of the company's objectives? After all, social media each have their own means of spreading a message online. Utilising these media purposefully can therefore also lead to significant results.

We regularly receive questions from companies and brands concerning their future development into a digital enterprise and the rise of their digital brand identities. We love these questions and tend to answer them by coming up with SMART digital roadmaps for future successes. We share these roadmaps with our clients by creating a tailored marketing management book.

Trends Night was organised by the Stichting Marketing and brought together marketing specialists and students. This was a very informative event during which participants were given a presentation about the trends for 2011 and an opportunity to share their experiences.

Since 1 January 2003, the Belgian energy market (including electricity and natural gas) has been liberalised or opened-up to the entire European supplier value chain in order to maximise competition and offer wider consumer choice.