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Digital marketeer (Brussels)

Start date: 
Monday, October 23, 2017
Duration: 
6 months
Languages: 
D,F,E
Description: 

The objective of the “Digital Marketeer” is to manage and develop the digital presence from our insurance client sites from a search, campaign & analytical perspective. He/she will create insights through analytics and initiate actions to improve.

Responsibility: 
  • Analytics (Web/app/experience)
  • Conversion optimization
  • Adwords campaign management  SEO
  • Work closely together with a transversal team of experts such as webmasters, UX-designers, copywriters, (product) marketeers and developers
Experience: 

Minimally 3 years in similar function

Education: 

 A master’s degree
 Certificate Google Analytics
 Certificate Google Adwords

Personal skills: 
  • Able to translate expert insights to comprehensible & actionable messages for a technical _and_ business audience
  • Autonomy
  • Problem Solving
  • Excellent attention of detail
  • Analytical skills, good with numbers
  • Web analytics
  • Campaign management
  • Conversion optimization
  • Thorough overall SEO expertise  SEO keyword research
  • SEO optimization (technical)
  • A/B testing
  • Customer journey
  • Google Analytics & Tag Manager 
  • Google Adwords
  • Google Search Console
  • Google Tag Manager OR Adobe Analytics & Dynamic Tag Manager 
  • Adobe Campaign Management
  • Google Adwords
  • Various online SEO management tools (MOZ...)
     

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