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Digital Marketing Expert (Brussels)

Start date: 
Wednesday, August 16, 2017
Duration: 
3 months
Languages: 
D,F,E
Description: 

Our client is a major Bergian service organization. We need to provide them with an interim digital marketing expert.

 

Responsibility: 
  • design, set-up, execute, monitor and optimize digital marketing campaigns (advertising, e-mail, CRM, social media) in order to generate customers & revenue and build brand value
  • develop and manage digital marketing campaigns (Eloqua)
  • monitor digital marketing campaigns using relevant tools (Eloqua, Analytics)
  • coordinate with external agencies
  • work together with web masters
  • evaluate site analytics in order to identify digital marketing opportunities
  • work with internal product & segment marketing teams to setup and develop campaigns
  • social media
  • follow-up budget and ROI
  • analyze data
  • follow up and analyze new trends and developments in the area of digital marketing & communication, and bring them alive in the company
Experience: 
  • at least three years of experience in digital marketing communication in a corporate environment
  • experience in paid digital advertising campaigns from concept to optimization, SEM, A/B testing, SEO /SEA, CRM, e-mail marketing
  • experience in defining business objectives (briefing, creative and media tactics, creating a process, working with 3rd parties, reporting, optimizing, ...)
  • experience in website analysis programs (Google Analytics, Google AdWords)
Education: 

Master or Bachelor

Personal skills: 
  • strong project management skills
  • strong numerical, analytical and conceptual skills; logical thinker; strategic mind set
  • structured approach, process oriented
  • able to prioritize
  • eye for detail
  • solid communication and presentation skills
  • very good knowledge of Dutch, French and English

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